James McMaster

James Mc Master at KM iGamingJames joined KMi Gaming from Betting Partners, where he managed the affiliate program for one of their largest clients, the Bodog Brand. James is one of the industry’s most respected affiliate managers, having been responsible for some of the most competitive & challenging betting markets at Sportingbet prior to joining Betting Partners.


Carreer in iGaming Industry


Affiliate Manager



Worked to establish the Bodog brand & build its affiliate programme within new markets. This involved identifying & managing new affiliate and media partners, negotiating deals and agreeing commercial terms. All deals were reviewed to build a profitable acquisition channel and any loss making agreements were re-negotiated or terminated. A major part of the role was to source and integrate a new backend affiliate system which was extremely successful”


SportingBet – Affiliate Manager



Managed key markets within the Sportingbet Affiliate Programme, with primary focus on the UK, Italy, Spain, France, Turkey and Germany. The affiliate network was the primary acquisition channel of new players and still represents a vital revenue stream. Emphasis was on building solid relationships with affiliates, providing them with promotional tools, and developing large scale marketing campaigns around key events. The overall objective was always to maximise revenues on a long term basis.